For decades, skin care has always been associated with women. It is one of the many instances of stereotyping that we can see in our world. Women are supposed to look pretty, take care of their skin. While men need to portray roughness. Which in simpleton terms mean men don’t need to take care of or groom themselves.
Welcome to the new era. By 2024, the global male grooming market is estimated to be worth about 81.2 billion U.S. dollars. (details here) And musician and fashion icon Pharrell Williams is ready to challenge the norms with his unisex skincare range under the brand name Humanrace.
Pharrell was known as the youngest looking middle aged man. Though he is 47, his skin looks about 18. He has been known for his skin for quite a while before he launched the line of products. The brand looks at humanrace as one without duality, no gender, no race. So the products are meant for all genders and all races.
Adidas has worked closely together the maestro to create the brand. Currently you can find 3 products in the range. Rice powder cleanser, lotus enzyme exfoliator and a humidifying cream. All ingredients are vegan and with absolutely no animal testing. The brand hopes to encourage everyone to perform this 3 step skin care ritual. We believe the world is headed in the right direction when even skin care becomes a symbol for equality.
You can find more information on the ritual, the brand and the man himself all across the internet.